If you don’t develop one and you have thousands of email addresses to work with, then you’ll end up sending generic, ineffective emails that appear as spam.īy getting to know your recipients, how they behave, what their recent purchase from you was, and their likelihood to buy at any given time, you segment similar customers together and develop separate email marketing campaigns that they’ll likely respond to. This is why you should take the time to do customer profiling and create personas. The more information you have about your target audience, the more you can identify the best times to send emails and convince your recipients to open and engage with your emails. The average open rate across various industries is around 20%, while click rates are between 2% and 4%. The only problem, however, is that most email marketers ignore cold hard data, and believe that all it takes is simply sending an email. It can help you generate an ROI of $36 per $1 spent, which can't be matched by other marketing strategies.
Use Data to Inform Your Email Send TimesĬold email outreach is a great way to initiate a conversation and start a relationship with prospective customers. In this article, we will share with you tips that will help you identify when the best send times are so you can apply them to your next email campaign and generate the best results! Email Timing Tips for Small Businesses 1. So, how exactly can you conclude when’s the best time to send out emails with all the possible variables you need to consider? It’s also about other factors, such as life milestones, purchasing behavior, and many more. But this data isn't carved in stone.Īs the leading SEO and marketing company in West Palm Beach, we believe that demographics and other information about your target audience dictate the best time to send emails.Īlthough sending your emails at improper times can indeed lead to lower open rates and engagement levels, email timing isn’t just about when the right hour or date to blast your communications is. Experts say that the best times to send out emails are Tuesday, Wednesday, and Thursday from 10 a.m.
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